The direct selling business model is all about reaching out to customers and members with premium, exclusive products that are not generally available through retail stores. Most of these products, both durables or consumables have features and benefits that have to be explained to the customer, it is not something an individual would directly pick up off a rack. In the case of consumables, the efficacy of the product has to be established to ensure repeat purchase. The success of any direct selling company is reliant on this aspect.
Pricing is the prerogative of the manufacturer/seller. It maybe pertinent to note here that most consumer products have a cost of 30% of MRP and the remaining is distributed over marketing expenses and margins of the wholesaler and retailer. The formula applied by direct selling companies is the same.
QNET offers a diverse mix of products across various categories. There are over 300 product brands across segments of health and wellness, home care, lifestyle, luxury and personal care. Each of these products has been developed exclusively for QNET by international suppliers.